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ENVIRON Skincare to be launched on the Swedish market

PRESS RELEASE

MIMASS AB is proud to announce the launch of globally acclaimed, South African professional skincare brand ENVIRON SKIN CARE into Sweden. For 30 years, Environ has harnessed the power of science to create products that make a real difference to people’s lives, and as such, remained at the forefront of skincare
innovation with revolutionary product formulations and pioneering skincare technologies. The brand is favoured and lauded by international skincare therapists, the medical fraternity, beauty editors, top aestheticians, film stars, super models and most recently voted as the “TOP MEDICAL SKINCARE LINE 2020” by Aesthetics Everything® (USA) for the third consecutive year.

MIMASS AB has been awarded the exclusive distributorship of Environ Skin Care in Sweden after successfully completing the meticulous evaluation process. MIMASS and Environ’s philosophies of science-based skincare solutions, together with the focus on building long term relationships with skincare professionals are perfectly aligned and pave the way for a powerful and successful partnership.

“We are so proud to qualify as a distributor partner for Environ Skin Care, because we recognise a huge potential for the brand in Sweden: an opportunity for business
growth by becoming an Environ stockist as well to make a real lasting dierence to the health, resilience and beauty of consumer’s skin. This is enabled by the high quality professional skincare product solutions and professional treatment protocols lead by the revolutionary medical scientific research by Dr Des Fernandes (Environ Founder and Scientific Director)”, says MIMASS CEO, Håkan
Wahlström.


About Environ

Environ is a globally recognised and loved professional skin care brand that is built on science, beauty and care. Since 1990, Environ has used the science of beauty to change the way the world sees skin care. The introduction of vitamin A to skincare formulations was a ground-breaking development, first successfully
included in cosmetic products by top globally renowned plastic surgeon, skincare pioneer and ENVIRON founder Dr Des Fernandes. He was the first to use vitamin A in high enough doses to help counteract the harmful effects of the environment, pollution and stress and create radiant, visibly improved skin. Environ is the world-leading authority in vitamin A – which is the cornerstone ingredient in the Environ Skin Care philosophy. Dr Des Fernandes’s sister Val Carstens (Environ´s Group
Chairman, Director and CEO) has built the brand from a dream to a global success it is today with over 140 products in more than 70 countries. Environ has received over 100 international awards which have recognised the brand for its outstanding products, most recently being awarded as the “2020 Top Medical Skin Care Line” by Aesthetics® Everything in USA for the third consecutive year.

About Mimass

About MIMASS is a family owned Swedish professional beauty supplier, oering scientifically supported cosmetics and skincare products to a highly trained professional market. Since the introduction of the company 2013, MIMASS has
been recognised as a professional, appreciated and driving partner for training and high quality cosmetic products to the professional businesses Partnering with
+450 professional skincare therapists, doctors and aesthetic nurses in Sweden, MIMASS is considered a leading company on the professional market.

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